In football (soccer), what does the phrase "hair dryer treatment" mean?

I hear it quite often and read it often too, but don't have a clue what it means. It's probably something really simple, but I can't figure it out!

In football (soccer), what does the phrase "hair dryer treatment" mean?

Sir Alex Ferguson is famed for his hair-dryer treatment, an up-close lecture generously given to underperforming players.

The "hairdryer treatment" name came from Mark Hughes, nickname: Sparky. Mark Hughes, former United striker and now Wales manager, said: "He would stand nose-to-nose with you and just shout and bawl, and you would end up with your hair behind your head." Mark Hughes gave the nickname to the fearsome decibel-busting rollickings dished out by the boss over his 20 years in charge at Manchester United.

Ferguson insisted: 閳ユ翻here are a lot of myths. One of the papers once claimed that I used to go behind the stand at East Stirlingshire and practise screaming. But there閳ユ獨 an element of truth in it. The hairdryer thing was started by Sparky, he owned up to it after he left. I can understand that because of my policy in the dressing room.閳?br>

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In football (soccer), what does the phrase "hair dryer treatment" mean?

I got the same question.

In football (soccer), what does the phrase "hair dryer treatment" mean?

It refers to a coach getting into a players face and chewing him out. I'm not sure where the term comes from. Check the link for a little more info.